Copywriting

Communicate your business in the right way

You may find it difficult to write about your business and you’re not alone. To explain who you are and what you do is not always easy.

It sounds so simple but can be hard to achieve. You struggle to find the right words or the time to write, which is where a copywriter can help you.

The challenge is to create communications that make your business stand out from the crowd. You need to motivate your customers to engage. Create compelling sales copy or generate content which you can share across different channels.

A copywriter will take your information and turn it into effective marketing communications.

It all starts with a conversation

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How a copywriter will add value to your business

You may not have the time to write about your business or struggle to find the right words to deliver your message. This is where a copywriter can add value to your business by providing that clarity.

Be clear about your target audience and what motivates them

Define what you need to say and how to communicate

Answer the ‘so what’ question to keep your audience engaged

Generate the right response as part of your marketing activity

It all starts with a conversation. Asking the right questions to discover the important details about you and your business. A deep level of understanding that will allow a copywriter to write about what matters to your target audience.

Copywriting services

As a flexible resource, we work directly with business owners or with other marketing specialists. These include web developers, graphic designers, virtual assistants and marketing agencies. Working together to deliver a range of copywriting services.

Website pages

Blogs

Brochures

Leaflets/flyers

Newsletters / articles

Award submissions

Internal communications

Social media posts

Presentations

E-mails and letters

Website pages

Blogs

Brochures

Leaflets/flyers

Newsletters / articles

Award submissions

Internal communications

Social media posts

Presentations

E-mails and letters

Copywriting package

New Business Start-up

When you start a new business there is a lot to think about. You will certainly need to create a range of marketing materials to successfully communicate your business. This can be a challenge if you’re not sure how to position yourself and what you should be saying.

This package is designed to give you everything you need to get your marketing communications in place.

  • Write the content for your new website
  • Write the copy for a brochure or leaflet
  • Write emails or letters to your customers

The design and graphics can be included in this package.

To find out more why not speak to Sallie today

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Social Media and Content Generation

A clear strategy and good quality content are key to using social media to your advantage and 4 key elements will make this happen.

Create the strategy

  • Understand and agree your marketing objectives
  • Identify your target audience, the key messages and call to action
  • Agree the relevant social media platforms and approach to take

Define the measures

  • Create a range of metrics (KPIs) to measure the effectiveness of your social media activity

Identify the content

  • Identify the key issues and challenges facing your sector
  • Agree on the type of content you need including blogs, video, posts, and the frequency of this activity

Implement the plan

  • Write the content
  • Ensure your target audience have an opportunity to see your content
  • Post content on the relevant platform

Following this process will give you a social media strategy, measurement template and content plan. A monthly meeting will enable you to review the metrics and update the plan.


Get in touch with Sallie today to find out more.

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What customers say about our copywriting…

LOF Office Furniture

Your knowledge of our industry has grown, as we have discussed ideas and trends to communicate. You also proactively look for opportunities to learn more about our industry, so you have a better understanding. You help guide me with what I am trying to communicate, as well as share ideas and input that always benefits the outcome. Your approach is always professional, helpful and patient, you unravel my brain dumps into an understandable context.

LOF Office Furniture

Keeping HR Simple

Katherine and I wanted to take the opportunity to thank you for the support you have given us with our written marketing communications and critique. You took us through a process enabling us to elicit our values within the business and captured all the words associated with what we do for our customers. It’s an invaluable piece of work and used as a tool in assisting us with our written marketing materials.

Keeping HR Simple

Diverse Utility Solutions

I found that working with Sallie was extremely refreshing and pain-free as she spent time, asked questions and got to understand what we wanted to achieve from our campaign. Sallie used her experience and wealth of knowledge to design a piece of literature that was not only interesting to read by practical and informative.

Diverse Utility Solutions

Flagship Training

What started as a fuzzy concept in my head, you were easily able to articulate in a way that our prospects and clients could understand. Until I saw the quality of what you produced, I didn’t understand the role of a copywriter. However, now I do understand the massive impact you can have on mine and other business’ communications.

 

Flagship Training

Exalta

Sallie writes great copy she cuts through the chaff to focus on the wheat and provides clarity to the content. Detailed yet simple attention to the core message makes Sallies writing readable and relevant whatever the topic. A pleasure to work with and a great source of on-point content.

Exalta

International Swimming Academy

I would like to say that Sallie is a very professional and committed person and professional. She cares about understanding your values to deliver the best marketing content for your business. She is efficient and flexible. I can't recommend her enough.

International Swimming Academy

Marren

Always happy to offer advice and support on our marketing efforts, with absolute professionalism and dedication. I am always amazed how Sallie manages to produce such detailed content with very minimal information given to her to work with. Works to tight deadlines and delivers on time. I cannot recommend Sallie enough. A true pro in her profession and goes above and beyond.

Marren

Want to explore more?

If you have a question or want to find out more about how we can help,
it would be great to hear from you.

Contact us