Your expert Data Protection team
Simon Hinks
Data protection practitioner & external DPO
M: 07905 791340 | E: simon@p-m-a.co.uk
Simon is PMA’s data protection specialist. He works as an external DPO and compliance advisor to a diverse portfolio of clients, including fintech startups and aviation businesses, as well as healthcare organisations, charities, and law firms.
His approach is consistently practical. Data protection compliance exists to protect people. The best compliance programmes are those that aren’t detrimental to your business. Simon focuses on building accountability frameworks that organisations can operate, maintain and demonstrate.
Simon acts as an external DPO and compliance advisor to a wide range of clients. He provides a structured service to ensure genuine independence in terms of the support provided. Advising organisations and providing honest, objective guidance. Always willing to share his expertise by delivering engaging training sessions across businesses. He lectures on data protection law at US universities and judges the International Loyalty Awards.
Sallie Hinks
Writing that makes compliance actionable
M: 0781 520 5054 | E: sallie@p-m-a.co.uk
Data protection documentation that nobody reads is not compliant documentation. The ICO’s transparency principle requires that information given to individuals is intelligible, accessible and written in plain language.
Sallie brings professional copywriting expertise to PMA’s documentation. She works closely with Simon to translate regulatory requirements into language that works for the audience. A combination of regulatory rigour and clarity that ensures our documentation satisfies the ICO’s own readability expectations.
She is an experienced content writer who produces clear, engaging copy across a wide range of formats. From privacy notices and staff policies to training materials, website content and client communications. She has worked with businesses, charities and start-ups, adapting the tone and complexity to match the audience.
How PMA differentiate their data protection support
Hands-on, not just advisory
Sector-specific knowledge
We don’t apply generic GDPR templates. Each sector will have its own regulatory nuances, and we bring sector-specific experience to every customer.
Proportionate and practical
Any compliance advice should be proportionate to risk. If a targeted gap analysis is needed, we wouldn’t recommend a full compliance programme. We give honest, proportionate advice.
The plain English difference
It’s very common for businesses to have documentation that satisfies a legal standard but is very hard to read. We produce documents that meet regulatory standards and are easy for people to read, understand, and follow.

