About us

Results through specialist marketing

PMA launched 16 years ago as Parallel Marketing Associates. The vision was to work alongside different companies to solve their challenges and support the delivery of their marketing. A hands-on approach to working with individuals and teams.

Our perspective has not changed. Marketing is a discipline with many different elements. The integration of these is key. As a business PMA has become more specialised in what we deliver. At the same time, working with trusted Associates to ensure the right knowledge and expertise is always available.

PMA offer data protection, copywriting, and marketing campaign delivery – our areas of specialism. When you work with PMA you will access a wealth of experience and an ability to understand your requirements as part of the bigger picture. Skills our customers have relied on over the years.

A creative marketer who started her career in Public Relations working agency and client-side then moved into the wider marketing arena. Joining PMA shortly after it was set-up 16 years ago and bringing a complementary skill set to the business, she is our resident copywriter.

Experience in developing a wide range of product and service communication strategies she has also managed the delivery of numerous integrated marketing campaigns.  Setting up, launching, and the day to day management of products, she works collaboratively across operational and marketing functions to deliver on brand.

Simon began his career as an accountant before moving into direct sell holidays. As a direct marketing specialist in the Financial Services sector, he is an advocate of data-driven customer marketing through effective segmentation and CRM.

Data protection has always been on his agenda. For the last four years, he has worked solely on GDPR and its implementation into a wide range of businesses. Taking a pragmatic approach, he undertakes DPO activities as well as training staff on how GDPR affects their specific role.

What customers say…

The brief was to deliver some ‘quick wins’ for creating value from our consumer database and establishing a range of marketing techniques.  We have found Simon to be a professional, reliable and flexible individual both in terms of approach to the brief and delivery of specific activities.

Hitachi Capital Consumer Finance

Thank you to Simon and Sallie for supporting us in our change management process during 2015/16.  Your support to help us pull together a more cohesive plan for our social media and marketing initiatives continue to enable us to be more efficient in our approach to telling people about the work we do and in particular our fundraising events, helping us to increase our income over the past year.

The Hope Centre

Simon supported the Marketing Planning Team for 6 months working closely with Faculties and Business Units to develop strategic marketing plans and implementing tactical marketing activities.  His marketing knowledge and personable style helped win over some difficult audiences.

Open University

Sallie provides an extremely professional service.  Both her input and hard work have been invaluable to us informing, executing our marketing strategy and collateral.

Cyberware

Sallie has a great maturity and an ability to identify the important elements of a multi-channel campaign, always seeking to maximise the overall benefits.  She has been on top of the day to day management of campaign activities, providing a real ‘can do’ attitude.

Budget Van Insurance

Just a quick not to say thank you for all your efforts on comparethemarket.com and your professionalism as always. Rest assured I will always consider yourself and Simon when we need additional support on campaigns this end.

comparethemarket.com

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